HOT DIGGITY DOG OFF

HOT DIGGITY DOG OFF

Art direction, design and animation I created for a CTV on air segment

Hot Diggity Dog Off

When I think of hot dogs, I think of retro Americana summers and long holiday weekends. Inspired by this narrative and 60s vintage flyers, for this segment I used bright primary colours and 2D illustrations on textured backgrounds. The extended typeface combined with the script and the halftone effect add to the overall retro feel.